How To Get Backlinks For The Site

How To Get Backlinks For The Site

A backlinks is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks when listing results, however, what we do know for certain is that they are very important. Here It comes in SEO OFF page, First, you do SEO on the page to get Your Site Indexed and to get ranking from Google. It doesn’t help you to come on the SERP page. For your site to be on SERP page you need to do SEO Offpage which is getting Backlinks or Traffic to our site which will help us to get better ranking and if possible it also helps to get our site on SERP page.

Backlinks should be natural, this means that a website must not use artificial ways to create backlinks for their own websites. The quality of links is far more important than the quantity.

Example: Website A is a restaurant and it gets a backlink from Website B which is a prominent food review blog or website. This is a valuable, natural, and relevant backlink that Website A has gained.

Some of the Steps to Helps Increase our Backlinks are –

1.  Create a Business Page in Social Networks

A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more backlinks.

● Social media is an easy way to learn about your audience

 ● Social media helps target audiences more effectively

 ● Social media helps find new customers and expand your audience

● Social media allows you to receive instant feedback from your customers’           perspective 

2.  Article Submission

Article submission is an art of driving traffic by submitting SEO optimized articles to high page rank article submission websites by using a search engine algorithm. Article submission is the best practice among SEO techniques to string words together and frame effective sentences that include the page title, body text and building links. Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low-quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.

3. Search Engine Submission

Search engine submission is an effective tool for web promotion. It refers to the direct submission of a website to a search engine. It is a form of internet marketing that helps webmasters increase the rankings of web pages or pages.

4. Guest Post Links

Guest post links are powerful links, and you can build as many of them as you’re willing to reach out and grab. Guest posting requires a lot of outreach to other bloggers. You pitch them on a great piece of content in exchange for a link back to a page on your website.

If you don’t want to do your own outreach, you can work with our company, and we can secure guest posts for you. Many business owners find outreach highly time to consume and want to put their efforts toward growing their bottom line.

Guest Blogging Sites List

★ ShoutMeLoud

 ★ HubSpot

 ★ Outbrain

★ Copyblogger

 ★ Smashing Magazine

 ★ YourStory

 ★ Daily Blog Tips

★ InBound

★ Kissmetrics

★ The Huffington Post

5. Photo Sharing

 Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images,  check if they have a proper title, description and tags. Photo Sharing is one of the best ways to increase website popularity and traffics. 

Photo Sharing Sites List:

★ https://www.flickr.com/

★ https://instagram.com/

 ★ https://picasa.google.com/

6.  Directory Links

Finding industry-relevant directories to submit to will help you get in front of people that may be searching for you. Besides for getting in front of people that may be searching for you, it also tells search engines that you are relevant in this industry.

The more signals you can give search engines on what your site is about, the easier it will be for them to figure out where to put you in the rankings.

7.  Video Creation and Sharing

If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality backlinks because all video submission websites have high PR.

Popular Video Formats Some of the most popular video formats that generate user engagement or increase brand  visibility are:

★ Video testimonials

★ Product demos

★ About us videos

 ★ Instructional videos

★ Video tutorials

8.  Bookmark Sites

Bookmark site links are another way to show search engines people care about your content. There are some of the more popular bookmark sites like Reddit and Digg, but there are other smaller sites that you might want to include in your link building efforts.

When you look at your link portfolio, you can see if you have enough bookmark links or if you can handle getting some more. Bookmark links are easy to build in most cases but make sure you don’t overdo them since it will look unnatural.

9.  Content marketing

  Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.  

Content marketing covering a broad range of tactics and processes, whereby 

1. Content and information needs/preferences of strategically defined target audiences are analyzed.

2. Content is created to serve these needs in alignment with predefined marketing goals.

3. The created content should be made available, optimized and useable to serve customers and business objectives in all possible areas of marketing, PR, sales.         

10.  Forum Postings

Participate in search forums which are related to your website and business and make a  connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums. An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived.

11.  Answers (Quora, Yahoo Answers, Cha-Cha, Answer Bag, etc.)

 One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility. Q&A sites are filled with people who have a problem and need help in solving it. That gives you the chance to offer them VALUABLE content the right way. It’s not about promoting your products and services. It’s about helping your audience, which is the basis of inbound marketing.

Q&A Sites List

 ★ https://www.quora.com/

 ★ http://www.answerbag.com/

 ★ https://answers.yahoo.com/

12.  Infographics

 Well-designed infographics like the one below can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience. Adding interactive content like infographics to your website can be one of the most effective strategies in an overall digital marketing campaign.

Because infographics are attractive, it is easy to share them on social media compared to written content.

 ➢ Infographics are Portable

➢ Infographics Help in creating Brand Awareness

➢ Infographics Help to Increase Traffic

13.  Local Listings & Yellow Pages

Finding time to update or create your online business listings can sometimes be a challenge. But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort.

Submission sites list

★ www.indiamart.com

★ www.justdial.com

 ★ www.indianyellowpages.com

 ★ www.sulekha.com

Conclusion

Link Building / Backlinks and its importance

It is an incoming hyperlink from one web page to another website. Backlinks (incoming links)   refer to all links on other websites that refer to the website in question. Search engines are geared towards sorting search results according to real-life concept recommendations. The better you are, the more recommendations you will receive. Search engines interpret a link to a website (backlink) as a recommendation for it. Website having good quality backlinks helps one’s websites to appear in search results and helps to increase the page rank. An example of strong Backlinks would be linked typically from relevant websites.

DIGITAL MARKETING TRENDS IN 2019

Digital Marketing is one of the growing business at present times.  This movement market is filled with new and dynamic marketing trends and strategies. Digital marketing has become one of the crucial element of the business. It helps to interact with the target audience and also help to get the desired results. Digital marketing can help business with product and services to reach customers. Some of the latest digital marketing trends in 2019 are as follows.

ARTIFICIAL INTELLIGENCE.

Artificial Intelligence(AI) is considered the cutting edge technology in the present movement. It is one of the top digital marketing trends this year be it customer segmentation or be it analyzing customer behaviour and pattern. It is the computer or robots that gathers facts about the situation. It performs tasks which normally requires human intelligence. Hence digital marketing is acquiring this technology for producing effective results. AI chatbox is used to perform chat and to perform instant chat.

They are used to Interact with a customer. Most of the organization have started using it and remaining are planning to start using soon. According to reports customer are happy to interact as they are getting a prompt reply and also the service can be unveiled 24/7 service. Business adopting AI will be able to save cost and accelerate growth.

CHATBOTS.

It is one of the important parts of digital marketing. This AI-based technology uses Instant Messaging to chat in real-time day or night with the customer or site visitor. With 1.4 billion people interacting with chatbots it seems to be trending in 2019. 80% of tech-savvy business are using chatbots or planning to use by 2020. According to reports, chatbots will help businesses save over $8 billion per annum, especially in Telcom and banking sector. And also the customer is happy to interact with chatbots as they are promoting in their response and also provide outstanding customer service and also meeting customer expectation.

VIDEO MARKETING.

Video marketing plays a key role in the coming days for marketing. Most of the content is now being conveyed through videos. It is estimated that 80% of blog and articles are converted to videos as it is easy to reach out to a large audience. Videos convey the message easily when compared with articles. With an increase in a smartphone among customer videos are an easy way to connect with the customer and promote the brand. According to stat

70% of customer say they have shared a brand video

72% of business say the video has improved their conversion rate.

For a consumer and user video gave them confidence in believing about product and service.

PERSONALISING THE SEARCH.

To stand out in 2019 you need to personalize your marketing that means personalized content, product, email and many more. With the availability of data like purchase history, browser links the customer content is easily available and helps business personalize the content. 96% of user feels getting personalized will help build an advanced relationship. Getting marketing personalized has numerous benefits:

Customer experience

Increased brand loyalty

Revenue

Brand consistency

Cross channel selling

If you see a business like Netflix, Amazon, Flipkart and many more are using this kind to make a customer feel special and get their loyalty.

INFLUENCER MARKETING.

They are one who has more influence and has many followers. Using influencer is a very effective marketing tool that works to attract customers. Influencers can be anyone from celebrities and Instagram or youtube star to known bloggers and journalists who will be able to spread the word about our business through various channels. Brands are developing long term relationship with influencer as these long term relationships allow for two parties to grow together. If you go to buy any gadgets of even novels you will first see the review of influencer then go to purchase based on his word. This is a kind of influence they are having on customer or followers.

MOBILE MARKETING.

The mobile market has been part of digital marketing for quite some time and is expected to grow even better in the coming years. More than 1.2 billion people world worldwide use mobile. According to reports, smartphone usage is expected to grow double from 404.1 million to 829 million. Today ever user spends an average of 2.8 hours on mobile daily compared to a desktop where the spending is about 2.4 hour. 80% of social media time is spent on mobile. However, every company coming is the market is launching the app service because the company realise that in order to tap the mobile user audience they need to come up with app facility. Such is the importance of mobile marketing. So most companies are trying to tap into a mobile marketing strategy.

SOCIAL MEDIA STORIES.

With the popularity of social media stories. These are becoming one of the great marketing tools for marketers to widen their audience base. About 1.3 billion monthly users are active on facebook messenger. About 2 billion messages are sent between people and businesses on facebook messager every month. Whatsapp has 1.3 billion monthly active users. About 55 billion messages are sent via WhatsApp every day. And if you see stories on Instagram, facebook, snapchat are most popular about people. So marketer is putting their efforts to see that they tap into the social media freezy audience and help increase their business.

CONCLUSION.

Seeing this Digital marketing I think current trends it is going to be there for some time. And these are some of the powerful trends as we are living in this digital world.

If any new trends you come up or you think which is not covered feel free to comment on the blog will be happy to include them.