Video Marketing In 2019

Video Marketing In 2019

Are you wondering whether it’s worth investing more in video marketing? In this article, we’ll share some key video marketing statistics that prove that now’s the right time to make your first marketing video.

We’ll also highlight some of the benefits of video marketing and current and future video trends. By the end, not only will you understand the numbers behind the online video market, but you’ll have a pretty good idea where to focus your efforts.

Before we dive into the stats, let’s take a quick look at some of the types of video you can create to market your business. One of the most common is the explainer video, which is a short video explaining your products or services. You’ll often see explainer videos on the home page of a website, or on a product or landing page.

Other types of video content marketing include:

·         Vlogs (video blogs)

·         Video interviews

·         Tutorial videos

·         Videos of presentations

·         Product demos and reviews

·         Video testimonials

·         Recordings of live streams

·         Video ads

Now, let’s get to the data on video marketing. We’ve focused on the latest stats, published in the last year or so to keep your video marketing strategy up to the minute.

The Benefits of Video Marketing

Some additional video marketing benefits include:

1. INCREASED BRAND AWARENESS

Brand awareness and recognition mean your company is top-of-mind when a consumer has a problem and needs a solution. Keep in mind, though, that while you want your brand to be easily recognized and remembered,

2. INCREASED CONVERSIONS

Many companies have reported an increase in conversions on pages with videos, including Wyzowl. They said, “74 per cent of people who get an opportunity to see a product in action via an explainer video will buy it

Whether it’s breaking down a complicated process, explaining how a certain product or feature works, or even illustrating how to get in touch with your company, explainer videos provide a lot of value to both existing and potential customers.

3. IMPROVED ROI

Shooting, editing, and producing videos has previously been a time-consuming and expensive venture that has seemed unattractive to many marketers. However, it’s now easier than ever before! With programs becoming more and more accessible, cheaper, and easier to use, people are finding themselves opening up to the idea of being both behind and in front of the camera.

4. STRENGTHENED TRUST

Building trust within your digital community of potential clients, existing customers, and possible employee candidates should be a goal in your video marketing strategy.

5. BETTER RANKINGS

In case you haven’t heard the good news, search engines love videos! According to a study completed by Stone Temple, YouTube videos are most likely to show up in the first 10 results when you perform a Google Search. Also, this study shows they are rarely found in a position lower than the top 30 results

6. INCREASED ENGAGEMENT

Did you know that organic engagement is highest on Facebook when posts contain videos? Or that simply including the word “video” in your email’s subject line can increase open rates by 19 per cent? One company went as far as to test whether video thumbnails in an email newsletter would increase engagement and them found that it was quite successful.

The ROI of Video Marketing

Is video marketing really worth it? Three different sets of research think it is. In Understanding the Expanding Benefits of Marketing with Video, Aberdeen Group says:

·         Video marketers get 66% more qualified leads per year.

·         Video marketers achieve a 54% increase in brand awareness.

Animoto’s Social Video Forecast suggests that 76.5% of marketers and small business owners are getting results with video marketing.

And Wyzowl’s 2017 State of Video Marketing survey shows that:

·         83% of those using video think it gives them a good ROI; 82% think it’s a key part of their strategy.

·         Of those that aren’t using video, 73% have bought a product after watching a video.

·         97% of businesses using explainer videos say it helps users understand their business better.

·         94% of businesses see video as an effective tool.

·         Among those surveyed, 81% saw an increase in sales and 53% said support calls were reduced.

Who’s Using Video Marketing

Another issue is how widespread video marketing is. These video marketing statistics suggest a lot of people are using it.  Aberdeen Group says 41% of marketers use video as a strategy.

Other research puts the figure even higher. According to Animoto, 55% of small and medium-sized business owners have produced or outsourced video production in the last 12 months. And Wyzowl says 63% of businesses use video for marketing.

Consumers and Online Video

So, how do consumers respond to video marketing? The online video stats show that they love it. Hubspot’s research shows that 45% of people watch an hour or more of video per day.

According to Google, half of the 18-34s would stop what they’re doing to watch a new video by their favourite YouTube creator.

Google adds that 40% of millennials trust YouTube for content, and 60% say videos they’ve watched have changed their world view.

Video’s also an important part of the shopping experience:

·         Almost 50% of web users look for a video before visiting a store, says Google.

·         Wyzowl says that 79% of consumers prefer watching the video to reading about a product.

·         And Hubspot says that 43% of consumers want to see more video content this year.

Wyzowl has more data about consumer preferences:

·         84% of consumers have bought something after watching a video.

·         91% of consumers have watched an explainer video.

Conclusion

Key takeaway: Video marketing continues to evolve. It’s time to start using video so you can keep up.

These video marketing statistics show the importance of video marketing for your business, both now and in the future. If you see 2019 is going to evolve Furthermore, As Noweverdays, Every Company is Focusing More of Digital Content as People are More Interested in Video Content than Written Content. Also The Impact of Video Marketing is also More Effective than The Normal Content Marketing. So in The coming Years, This Is Only Going To Increase further and we will be able to see more of Video Marketing By almost All The Companies.